Tourism and Hospitality (MDPI/Crossref)·· 23 天前AI 评分57
Connecting Service, Promotion, and Satisfaction: The Relational Role of Relationship Marketing in Indonesian Hotels（印尼酒店中关系营销在服务、促销与满意度间的关联作用）
Connecting Service, Promotion, and Satisfaction: The Relational Role of Relationship Marketing in Indonesian Hotels
AI 导读
该研究基于社会交换理论，以406名印尼酒店住客为样本、采用PLS-SEM分析，检验服务个性化感知、促销沟通有效性感知与顾客满意度的关系，并将关系营销作为中介路径。
来源：Tourism and Hospitality (MDPI/Crossref) · doi.org